logo

JOIN THE WORLD LEADER

LEADER IN PILATES

Embark on an entrepreneurial project that is profitable, meaningful and in the service of well-being.

BECOME A FRANCHISEE

CLUB PILATES

*Champs obligatoires

Founded in San Diego in 2007, Club Pilates' mission is to make Pilates accessible to as many people as possible, while remaining true to the spirit of Joseph Pilates' original method. Today, the brand is present in 24 countries, with over 1,400 studios and more than 2.7 million workouts delivered worldwide every month.

By becoming a Club Pilates franchisee, you are opting for an internationally recognized concept, backed by a proven business model and highly effective marketing know-how.

logo-icon

PROOF OF OUR SUCCESS

img-014

+ more than 1,400 studios

Club Pilates, in 24 countries

img-015

2.7 million training sessions

per month

img-016

2.9 Club Pilates studios per franchisee

on average

img-017

Profitability achieved in less than 6 weeks

white-icon-logo

FRANCHISEE PROFILE

img-008
You are an executive in transition or an entrepreneur

You aspire to give meaning to your success. You practice Pilates; you or someone close to you has discovered its benefits. You want to work in a value-driven sector.

You're working on a joint project

As a couple, business partners or family, you want to build a fulfilling entrepreneurial project together, combining profitability with a positive impact on your community.

You're already a franchisee and/or involved in the fitness industry

Whether you're already a franchisee or a multi-franchisee in the fitness sector, you're looking to diversify your portfolio in a fast-growing premium segment.

PREREQUISITES

You're passionate about well-being and health sports, have a minimum investment of €100,000 and want to become the Pilates ambassador in your town.

JOIN US
logo-icon

PILATES: A GROWTH MARKET

+6.5% per year

Growth of the Pilates market worldwide

 

Sources : BlueOak Insights

+38% more pilates users

between 2021 and 2024, a figure driven by strong demand for wellness-oriented physical activities.

Sources: Athletico, europeactive.eu

+7.5% membership
in 2023 for the European fitness market, i.e. 67.6 M members. The market exceeds pre-Covid levels, with a penetration rate of 10.1%, leaving significant growth potential.
logo-icon

THE CLUB PILATES CONCEPT: A CUSTOMER EXPERIENCE THAT BUILDS LOYALTY

At Club Pilates, our members don't just come to work out. They come for a supervised, inspiring experience that makes each member feel truly cared for. Every detail is designed to reassure and build loyalty: bright studios, a soothing atmosphere, a warm welcome, qualified instructors and progressive teaching methods.
img-031
Annotation on 2026-01-08 at 20-55-53

A RANGE TO SUIT ALL LEVELS

  • 9 different class formats: from postural relaxation to cardio-muscular effort.
  • 4 progressive levels, so that everyone can progress at their own pace.
  • Personalized support, even in group classes, thanks to human-sized groups and continuously trained instructors.
Annotation on 2026-01-08 at 20-55-53

A PREMIUM ENVIRONMENT

  • Design studios, bright and soothing, designed above all for women aged 40 to 70 (there are few offers adapted to this target group in the sports sector), but open to all.
  • Complete equipment for every exerciser (Reformer, Springboard, TRX, Chair, Bosu, etc.).
  • A friendly, loyal community that makes the studio as much a place to live as a place to train.
white-icon-logo

THE STRENGTHS OF THE CLUB PILATES CONCEPT

Club Pilates puts you in the best possible position to succeed, with a model that's already been tried and tested internationally and rigorously adapted to the Belgian market.
img-011
A benchmark international brand

A leading concept in its field, Club Pilates belongs to the Xponential Fitness group, which boasts over 865,000 members and several strong brands in the health and fitness sector. This reputation is a real lever for reassuring your future members and your bank.

High-performance marketing and sales know-how

The network head office provides you with tried-and-tested, optimized acquisition, conversion and loyalty campaigns. The aim is to generate traffic even before you open, secure your subscriptions from the very first weeks, and establish sustainable growth.

img-022
A business model driven by numbers

We support you on key indicators: sales structure, conversion rate, retention rate, acquisition cost, etc. You'll benefit from feedback from the network's studios, so you can fine-tune your objectives and track your performance month after month.

A complete digital ecosystem

The Club Pilates digital ecosystem includes a booking application, performance tracking tools and a platform for instant communication with the network head office, all designed to make your studio's day-to-day management more fluid, clearer and more profitable.

logo-icon

A CONTROLLED INVESTMENT... FOR EXCELLENT PROFITABILITY

KEY FIGURES

  • Recommended personal contribution before tax 100 K€.
  • Estimated total investment excluding VAT (for 140 to 180 m2 premises) €300 K
  • Entrance fee excl. VAT 40 K€
  • Brand royalties 7% of sales
  • National marketing fund 2% of sales

OUR SUCCESS MODEL (YEAR 3 - TARGET)

  • Net sales €750 K
  • Target EBITDA 300 K€ (i.e. 40%)

img-023

These figures are provided as a guide, based on the concept's operation in areas already deployed. They should be integrated into your own forecast, drawn up with your chartered accountant.

IN BRIEF...

Thanks to rapid profitability, an optimized payroll and a high level of customer loyalty, the Club Pilates model enables rapid break-even and, in time, the opening of several studios. The international average of 2.9 studios per franchisee is a concrete illustration of this.

logo-icon

YOU'RE NEVER ALONE: 360° SUPPORT

When you join Club Pilates, you become part of a structured network that supports you from the initial thought process right through to running your studio at cruising speed.
img-028
BEFORE OPENING
  • Discovery & immersion: interview with the developer, detailed presentation of the concept, immersion day in a Club Pilates studio.
  • Setting up your project: help with reserving an area, finding premises, assisting you in drawing up your business plan, preparing your bank documents.
img-030
DURING PREPARATION
  • Comprehensive initial training: brand, concept, customer experience, business management, digital tools and team management fundamentals.
  • Construction & fit-out support: assistance with studio design, compliance with network standards and optimization of your customer experience.
  • Launch marketing plan: set up pre-sales campaigns, local and digital communication to open with an already partially-filled studio.
img-029
AFTER OPENING
  • KPI monitoring and regular coaching: support for your key indicators, follow-up meetings, sharing of network best practices.
  • Ongoing operational support: human and technical assistance to help you reach key milestones (instructor recruitment, sales ramp-up, possible opening of a 2nd studio).
white-icon-logo

"PILATES IS THE NEXT BIG WAVE IN THE WELLNESS MARKET".

Our conviction is simple: Pilates is the next big wave in the wellness market.


It's a complete, accessible discipline that responds to the fundamental expectations of our society: fighting sedentary lifestyles, preserving the body, taking care of oneself.


In English-speaking countries, Pilates on the Reformer is already a mass practice.
Club Pilates was the obvious choice: a solid brand with a clear positioning and a real head start. Our ambition is to make it the benchmark for Pilates on machines in Belgium, with a network of committed partners who are supported step by step to succeed.

img-032

Marina and Yoann Jalinier,

Club Pilates Vice Presidents

logo-icon

GRÉGOIRE, NANTES FORUM D'ORVAULT FRANCHISEE, COMMENTS

logo-icon

STEPS TO OPENING A PILATES STUDIO

From the first discussion to the opening of your studio, you follow a structured path, with dedicated support. The average duration is between 9 and 18 months, depending on your premises and authorizations.
Annotation on 2026-01-08 at 20-50-13
PHASE 1: DISCOVER OUR CONCEPT
  • Discovery call and business model presentation
  • Presentation of DIP and Q&A session
  • Immersion in a Club Pilates studio
  • Mutual validation of the project

PHASE 2: MAKE YOUR PROJECT A REALITY
  • Area reservation and search for premises
  • Drawing up your business plan
  • Franchise agreement signed (subject to financing condition precedent)
  • Search for and obtain financing

PHASE 3: PREPARE FOR YOUR LAUNCH
  • Building and fitting out your studio
  • Complete initial training
  • Pre-opening: recruitment, launch communication and pre-sales.

PHASE 4: START YOUR BUSINESS
  • Opening with field support
  • Regular monitoring and optimization of your performance

JOIN THE ADVENTURE

PILATES CLUB...

... and bring Pilates to your area!

YOU WANT

LEARN MORE

*Champs obligatoires

logo